Source: Elevating Customer Experience Excellence in the Next Normal, McKinsey & Company, May 2020
Making the right investment decisions now give businesses continuous advantages to serve customers. Three top priorities to keep in mind: digital excellence, safe and contactless engagement, and dynamic customer insights.
Source: Cautiously optimistic: Chinese consumer behavior post-COVID-19, McKinsey & Company, March 2020
Majority of the consumer brands faced headwinds during the COVID-19. However, crisis creates opportunities.