One of the leading electric vertical take-off and landing (eVTOL) developers, Archer Aviation’s well-attended booth at the Paris Air Show from 16–22 June 2025 was the result Infinity Marketing Team, a member of the Pico Group. Pico provided comprehensive custom design services, which brought Archer Aviation’s stand concept to life.
The project team aimed to deliver a stylish, cutting-edge edge and inspiring activations that perfectly meet the client’s brand characteristics. Pico team designed a fully immersive experience within Archer Aviation’s customised booth. The booth featured multiple function zones, suspended ceiling, and integrated LED lighting throughout, creating a 360°showcase for the ‘Air Taxi’. The activation also includes a curved 15’ high LED wall integrated with a synchronised light and sound system to deliver the brand's custom content.
