Visiting the Beijing Cultural Creative Centre Visitor Gallery is like embarking on a cultural tour of the city, a place where one can have a memorable and personal encounter with the metropolis. Pico designed and fabricated the Centre’s entire visitor gallery, and was also responsible for developing the gallery’s storyline, spatial environment, interactive experiences and content.

As this was the first gallery of its kind to specifically promote China’s cultural creative industry, the team focused on making the integration of traditional art forms with digitally-created experiences the design cornerstone for the 6,000 sq. m. project. They created a fascinating journey through old and new Beijing, mingling historic sites through storytelling, content development and leading technology; while also providing a multi-functional space in a modern, cutting-edge environment.

Liberal use of open space allowed the team to plan for different traffic flow scenarios, while zone colours, symbols and applications were used to make navigation easier. Special interactive zones with multimedia applications also give visitors hands-on experiences with learning cultural and creative content.

Just imagine cycling through the alleyways of Hutongs near the Forbidden City, roaming through courtyards, stopping to watch a game of chess, enjoying a well-attended garden party and soaking in the warmth of the close-knit Hutong communities of days gone by. Your journey continues to the National Centre for the Performing Arts where you witness a captivating opera, then on to a museum where fascinating artifacts come alive, followed by a stroll through the most scenic parts of Beijing and a toboggan ride down the Great Wall. This amazing experience was part of the combination of digital art and applications which Pico designed and delivered for the Beijing Cultural Creative Industry Visitor Gallery.

“The Visitor Gallery of the Beijing Cultural Creative Industry incorporates state-of-the-art technology with varied spatial situations, innovative applications and coherent visuals to produce an immersive experience and leaves the visitor in awe.” - Mr. Peter Benz, Professor of Spatial Design, Academy of Visual Arts, Hong Kong Baptist University