25th Arabian Gulf Cup Opening and Closing Ceremonies

In January 2023, the Arabian Gulf Cup tournament returned to Iraq after an absence of over four decades. Iraq welcomed the teams of the Arabian Gulf for the 25th edition of the prestigious tournament. Pico was appointed by the Iraq Football Association to activate the event’s opening and closing ceremonies in Basra, helping to bring the city, the country and its competitive spirit back to the global stage.

NFT MENA EXHIBIT 2022

Bahrain has joined the NFT bandwagon in the art market with the state-of-the-art ‘NFT MENA EXHIBIT 2022’. The exhibition offers a cutting-edge digital art experience and is the first of its kind in the region. Pico provided design, production and installation services – including audio-visual display for all the digital works – and help Bahrain tap into the explosion of interest in blockchain-based art assets.

New Year’s Eve Celebration in Bahrain

Pico was appointed by Bahrain Tourism and Exhibitions Authority to manage the New Year’s Eve Celebration event at Bahrain’s Avenues Park. The team delivered a stage set-up and event management services for a Cirque Show, production of a 3D projection-mapped spectacle on the Four Seasons Hotel façade, and a breathtaking medley of fireworks to end the occasion on a high note.

Drive in BH… Cinema at the Bay

In the Kingdom of Bahrain, many businesses coped with COVID-19’s economic challenges with a strong dose of creativity. This was particularly true for those in the hard-hit recreation sector.

One standout idea was the launch of Bahrain’s first and only drive-in cinema. Created and operated by Pico and Mukta A2 cinemas for an initial period between July 2020 and January 2021, it would be located centrally in Manama on a site of approximately 15,000 sq. m. at Bahrain Bay.

2025 Low Altitude Economic Development Conference

A satellite of the World Manufacturing Convention, the Low Altitude Economic Development Conference was held in Wuhu, China, from 5 -7 September 2025. Pico delivered comprehensive activation services, encompassing professional conference management, commercial exhibition operations, and full designing and constructions. The extensive effort successfully transformed the 1,000-plus sq. m. conference space into a milestone gathering for the global low-altitude economy.

Harmony OS Game booth at ChinaJoy 2025

ChinaJoy is one of China’s popular interactive entertainment exhibitions, and a vital event for both gamers and the world’s biggest tech brands. At the 2025 edition in Shanghai, Pico provided diverse design and build services to deliver an extraordinary booth of over 1,000 sq. m. for HUAWEI Game Center, featuring more than 50 games to showcase the brand’s Harmony OS.

Learning & Teaching Expo 2025

The Learning & Teaching Expo 2025 was a three-day event for educators, leaders and innovators worldwide to explore teaching methods, technology integration and strategies for student engagement. Aiming to bring new energy and value to the Expo while expanding its reach, Pico was appointed to rebrand and curate the event for key government departments and social institutions such as the Development Bureau, Education Bureau, Cyberport, Vocational Training Council, and the Digital Policy Office.

Other than designing and building ‘Infrastructure x Education STEAM’ and ‘Education Bureau (EDB)’ zones, Pico also provided comprehensive event management services for stage and functional areas where 300+ live sessions took place.

Our activation introduced a vibrant new look and an immersive, highly engaging atmosphere for exhibitors and visitors alike. Drawing on our rebranding and curation expertise, the project succeeded in enhancing the Expo’s reputation in Asia’s educational sector.

Archer Aviation at Paris Air Show

One of the leading electric vertical take-off and landing (eVTOL) developers, Archer Aviation’s well-attended booth at the Paris Air Show from 16–22 June 2025 was the result Infinity Marketing Team, a member of the Pico Group. Pico provided comprehensive custom design services, which brought Archer Aviation’s stand concept to life.

The project team aimed to deliver a stylish, cutting-edge edge and inspiring activations that perfectly meet the client’s brand characteristics. Pico team designed a fully immersive experience within Archer Aviation’s customised booth. The booth featured multiple function zones, suspended ceiling, and integrated LED lighting throughout, creating a 360°showcase for the ‘Air Taxi’. The activation also includes a curved 15’ high LED wall integrated with a synchronised light and sound system to deliver the brand's custom content.

State Farm Insurance ‘Open the Vault’ campaign

A key part of State Farm’s integrated Batman vs Bateman campaign, ‘Open the Vault’s main purpose was to accumulate user data and opt-ins for retargeting the company’s client base. It was simultaneously a strategic promotion using the latest Batman vs Bateman commercial video, aiming to underpin the brand’s image using well-known IP.

Infinity Marketing Team (IMT), a member of the Pico Group, was appointed by State Farm to undertake the campaign and leverage the popularity of Batman into actual ROI comprising registrations on State Farm’s custom-made website. In all, the IMT team was responsible for strategy and concept development, design, social media strategy and talent sourcing.

Vietnam Pavilion at Expo 2025 Osaka

Expo 2025 Osaka in Yumeshima, Japan opened its doors to the world in April 2025. Themed ‘Designing Future Society for Our Lives’, it offered nations and companies an opportunity to show off their latest innovations at one of the globe’s highest-profile events. Among those nations was Vietnam, with a 300 sq. m. pavilion created with comprehensive design and construction services from Pico.