25th Arabian Gulf Cup Opening and Closing Ceremonies

In January 2023, the Arabian Gulf Cup tournament returned to Iraq after an absence of over four decades. Iraq welcomed the teams of the Arabian Gulf for the 25th edition of the prestigious tournament. Pico was appointed by the Iraq Football Association to activate the event’s opening and closing ceremonies in Basra, helping to bring the city, the country and its competitive spirit back to the global stage.

NFT MENA EXHIBIT 2022

Bahrain has joined the NFT bandwagon in the art market with the state-of-the-art ‘NFT MENA EXHIBIT 2022’. The exhibition offers a cutting-edge digital art experience and is the first of its kind in the region. Pico provided design, production and installation services – including audio-visual display for all the digital works – and help Bahrain tap into the explosion of interest in blockchain-based art assets.

New Year’s Eve Celebration in Bahrain

Pico was appointed by Bahrain Tourism and Exhibitions Authority to manage the New Year’s Eve Celebration event at Bahrain’s Avenues Park. The team delivered a stage set-up and event management services for a Cirque Show, production of a 3D projection-mapped spectacle on the Four Seasons Hotel façade, and a breathtaking medley of fireworks to end the occasion on a high note.

Drive in BH… Cinema at the Bay

In the Kingdom of Bahrain, many businesses coped with COVID-19’s economic challenges with a strong dose of creativity. This was particularly true for those in the hard-hit recreation sector.

One standout idea was the launch of Bahrain’s first and only drive-in cinema. Created and operated by Pico and Mukta A2 cinemas for an initial period between July 2020 and January 2021, it would be located centrally in Manama on a site of approximately 15,000 sq. m. at Bahrain Bay.

Vietnam Pavilion at Expo 2025 Osaka

Expo 2025 Osaka in Yumeshima, Japan opened its doors to the world in April 2025. Themed ‘Designing Future Society for Our Lives’, it offered nations and companies an opportunity to show off their latest innovations at one of the globe’s highest-profile events. Among those nations was Vietnam, with a 300 sq. m. pavilion created with comprehensive design and construction services from Pico.

BYD at 2024 Auto Guangzhou

From 15-24 November 2024, automotive brands from around the world flocked to the 22nd Auto Guangzhou exhibition at the Canton Fair Complex to showcase their very latest models and features. To ensure that exhibition visitors would be engaged in their cutting-edge tech, electric vehicle brand BYD appointed Pico to provide comprehensive design and management services for their booth.

USANA Live 2024 Asia Pacific Convention

Held over four days at Kuala Lumpur’s MITEC trade and exhibition centre, the USANA Live 2024 Asia Pacific Convention offered a range of memorable experiences for potential and existing customers of USANA Health Sciences Inc. The firm entrusted Pico to provide comprehensive creative design, construction and operational expertise for their high-profile event.

A compelling facet of the resulting convention was its thoughtfully designed experiential zones. As well as driving purchases, the zones helped attendees gain product knowledge and build brand loyalty, as well as encouraging post-event advocacy. Extensive gamification features, including a motion control game and instant photo booth, further increased engagement, motivating attendees to explore the brand further and brand distributors to cultivate stronger bonds.

Blue Zone at the United Nations 29th Conference of the Parties (COP29)

Held from 11-22 November in Baku, Azerbaijan, the 2024 UN Climate Change Conference (COP29) was the second largest in this globally significant event’s history. With Pico working as main official contractor of the event’s ‘Blue Zone’, it also represented a milestone in sustainable event management and an impressive demonstration of how large-scale event activations can align with sustainability goals.

State Farm at TwitchCon 2024

TwitchCon is a highly popular semi-annual convention dedicated to gamers and livestreaming aficionados. Held in San Diego from 20-22 September, TwitchCon 2024 drew more than 24,000 attendees as well as 12 million viewers, consuming over 11 million hours of content. The event enabled brands to engage with diverse communities including content creators, players, enthusiasts, artists, cosplayers and musicians. 

With that in mind, US insurance giant State Farm appointed Pico to activate a booth and ‘Twitch Rivals Arena’, with responsibilities ranging from booth design and construction to management, venue management, creative and interactive design, and the development of shows and events.

Activations for COP28

In November 2023, Pico delivered essential activations for the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP28) in Dubai, UAE. 

Working as the main contractor for the prestigious Al Waha Theatre (World Conference Area Summit Theatre), Pico created a central venue where global leaders convened to address climate action. Our team executed the complete development of the main oval hanging structure along with Green Rooms and stage with sophisticated thematic finishes, while also delivering support facilities and partner areas – all engineered to rigorous sustainable standards.